Signups don't convert. Customers churn. Ad spend climbs.
I build the lifecycle system that fixes all three.
Automated onboarding, retention, and re-engagement flows for SaaS and FinTech – so you stop losing revenue to broken customer journeys.
Recent clients: 34% LTV increase | 43% trial conversion boost | 58% CAC reduction
Recent clients: 34% LTV increase | 43% trial conversion boost | 58% CAC reduction
What I've delivered
- +51% ROI | FinTech AppZero lifecycle in place. Users were dropping off at every step of the onboarding flow. I built end-to-end activation sequences that pushed users through each stage – card issued, card activated, first purchase.
- +31% paying customers | SaaSSignups briefly explored the product then ghosted. I found the pattern that predicts who will pay – and built flows that nudge the rest to get there.
- –26% churn | Crypto AppUsers deposited funds for a promotion then withdrew everything and disappeared. I identified behavioral signals that predicted withdrawals and set up flows that kept users engaged before and after they withdrew.
- +34% LTV | FinTech AppUsers got their card, made one purchase, then forgot about it. I built AI-driven recommendation flows that suggested purchases based on each user's profile and behavior – different recommendations for every user.
Why CMOs and Founders Choose Me
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Companies without lifecycle systems fall behind on activation and retention -
Agencies send pretty emails and campaigns that don't move your core metrics -
Consultants deliver solid strategy but disappear before anything gets built -
I own both strategy and execution and deliver systems that produce measurable results
From First Call to Real Results
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Book a callWe jump on a 30-minute call to understand your current situation and goals. -
I audit your flowsI go through your current customer journey and show you exactly where you're losing people and why. -
We agree on a first projectTogether we define one clear goal and a 2-3 week timeline to deliver a concrete result. -
I build the systemI get access to your platforms, finalize the strategy, and build everything we agreed on. -
We measure and keep goingOnce it's live, we monitor results together and continue optimizing on a monthly basis.
Not a problem. I clean and structure it myself before building any flows – even if it's spread across Excel sheets or raw backend exports.
I handle integrations myself. Your IT team only needs to be involved at the very beginning to grant access – after that it's on me.
I've fixed deliverability issues before. We'll sort it out before launching any campaigns.
I work with industry-specific regulations in FinTech and Crypto, so compliance is already part of how I build.
I’m Serafim Ivanov
For the last 7 years I've been building lifecycle systems for SaaS and FinTech companies that turn signups into paying customers who renew.
I worked in-house at FinTech and SaaS companies, which means I understand how these businesses actually operate – not just the marketing side, but the product, the data, and the technical constraints.
I don't just advise. I build. From strategy to execution, I own the entire system and deliver results you can see in your metrics.
I worked in-house at FinTech and SaaS companies, which means I understand how these businesses actually operate – not just the marketing side, but the product, the data, and the technical constraints.
I don't just advise. I build. From strategy to execution, I own the entire system and deliver results you can see in your metrics.
Find out exactly where your customers are dropping off
Book a 30-minute call and share your website and current challenges.
Before we talk, I'll map your customer journey and show you exactly where you're losing people – for free.
Before we talk, I'll map your customer journey and show you exactly where you're losing people – for free.
Have questions? Contact me directly:
Serafim Ivanov
Lifecycle Systems for SaaS & FinTech
Lifecycle Systems for SaaS & FinTech
© Individual Entrepreneur SERAFIM IVANOV, registered in Georgia.
All rights reserved. Email: serafimlovelife@gmail.com. Phone: +995591162778
Disclaimer: This website describes technical implementation services related to CRM configuration, marketing automation systems, and lifecycle workflows. Any results referenced are illustrative examples from previous projects and do not constitute guarantees of future performance.
All rights reserved. Email: serafimlovelife@gmail.com. Phone: +995591162778
Disclaimer: This website describes technical implementation services related to CRM configuration, marketing automation systems, and lifecycle workflows. Any results referenced are illustrative examples from previous projects and do not constitute guarantees of future performance.